Monday, December 30, 2019

Marketing Research Assignment - 1542 Words

Question 1 For a successful firm, having a good research to realize the customers need is very important. Qualitative research and quantitative research are the main method to collect information and data from customers for making firm’s decision. However, there is a different between qualitative and quantitative which used in different part of projects. And they both have advantages and disadvantages in the process and the conclusion which may lead to incorrect decisions. Indeed, to distinguish two research methods and when to use or when not to use, it will increase the accurately of outcome for making decisions correctly. The meaning of research is a process to collect information, data and suggestion from interviewers. And†¦show more content†¦If a company using qualitative research for collecting information from outside, they can identify customer needs or obtain information to generate measures for improvement or create a new ideas (I). As usual in business, qualitative research can let them understand how their customer recognize a marketing message, and capture the culture and similarly customers using to relate and define a product, service of business. And the useful of getting qualitative research is, to provide enough information to design quantitative study and explain findings that form a quantitative study (J). But absolutely there is a time that qualitative research does not suitable to use. It does not expect qualitative research to measure, count or offer statistical justification which is all the range and wide question and information collected from the result with uncountable. It cannot be a final result from qualitative research such as determine the final idea, survey, establish the importance of specific people needs, thinking or satisfaction critical because it is only an opening research. If time and money budget is limited, qualitative research is not reasonable that will spend a big amount of money and consume a long period of time for processing this research (H). Qualitative research is very useful tools forShow MoreRelatedMarketing Research Assignment : The Apple Inc1714 Words   |  7 PagesMarketing Research Assignment Advancement in technology has been on the rise for the last couple of decades; in that aspect many companies have adopted the latest technological advancement in order to be able to remain relevant to customer demand. Some firms have ventured into the production of a device to enable people access to some of the technological advancement. One such firm that has adopted the technological advancement into the production of a device that can enable one to enjoy these advancementsRead MoreAssignment For Unit 10 Market Research 1119 Words   |  5 Pagesï » ¿ Course BTEC Level 3, 90 Credit Diploma in Business Unit / Module / F Skill 10 LEVEL 3 Assignment Title Market Research in Business Lecturer/Assessor Terence Bowrage Issue date 25/03/2014 Submission date 23/04/2014 Student declaration I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required. 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Provide opportunity to experienceRead MoreSocial Media Marketing Manager1222 Words   |  5 PagesSALEH AHMED DAWABSHEH Mobile: +(970) 569396697 E-mail: s.dawabsheh@gmail.com [pic] To pursue a challenging career in a competitive work environment in which I can apply my knowledge and expertise particularly in Marketing, Product Management and Social Media. [pic] †¢ Name: DAWABSHEH, Saleh Ahmed †¢ Address: Ramallah, Palestine †¢ Mobile: 00970-56-9396697 †¢ EMail: s.dawabsheh@gmail.com †¢ Nationality: Palestinian âÅ"“ Palestinian Passport #: 2083403 Read MoreInterview With A Company On The Target Market, Product / Service Positioning, Tools, And Process1735 Words   |  7 Pages 2015 Consumer Behavior Arjun Khosla INDIVIDUAL ASSIGNMENT Interview with a company to understand their target market , product/service positioning , tools and process used in Market Research and Recommendations â€Æ' AGENDA Sr No Topics Page No 1 Introduction to the company 2 2 Market Segment 4 3 Positioning of services to the Target Market 5 4 How to understand the target market 6 5 Challenges faced in Market Research 7 6 Recommendations 8 7 Conclusion 9 8 References 10 IntroductionRead MoreMarketing and White Goods Industry1734 Words   |  7 PagesMarketing Assignment One Discuss how the Macro-environment can affect an organisations marketing approach. Use examples of companies who produce white goods to illustrate your points. The Macro-environment, factors outside of a firms control, have a major affect on a firms marketing approach and as a cause, these factors outside the firms control are harder to monitor, some of the factors are unpredictable and restricting. To over come this firm sets its marketing approach, also knownRead MoreI Am A Second Year Marketing Student1098 Words   |  5 PagesI am a second year marketing student. I will complete my bachelor degree next year in July. I have worked at a retail store which is selling water heater and bathroom supplies. I’m currently seeking internship opportunities to work at fast-moving consumer goods (FMCG) industry. My ultimate goal is to work as a market researcher. Who inspires me The person who inspires me the most is Minhong Yu. He is the funder of New Oriental Education. New Oriental Education is the biggest English training schoolRead MoreProduct Innovation Is The Fuel For America s Growth1409 Words   |  6 Pageshigh risk game; failures widely outnumber successes. While enthusiasm, conviction and creativity should flourish in the hearts and minds of the innovation team, judgments must remain totally, even brutally, objective. But unconscious and conscious marketing dishonesty may make this easier said than done. Engineers, and product designers in general, fall in love with what they create, and all too often that love is blind. As objectivity eludes the creator, normally rational people become evangelical

Sunday, December 22, 2019

Analysis of an Advertisement Essay - 728 Words

As I finished reading a rather intellectually stimulating article in a popular mens magazine, I flipped the page to reveal quite an interesting advertisement. My gaze fell upon the following print ad, which contained the photograph of a decrepit old man dressed in a black suit, wearing a diamond encrusted gold dollar sign ring, embraced by a wedding-gown clad, large breasted, peroxide bleached blond, young bimbo. Next to the shocking newly-weds was a new, cherry red Dodge Viper convertible, parked on a black patterned brick driveway, in front of a gorgeous mansion wall adorned with lavish vegetation and concrete Grecian pottery overflowing with ferns. The inept, liver spotted, incontinent, prune-like old geezer stood in vulgar†¦show more content†¦It appeared that the reader was being subjected to an advertisement for divorce or for potential infidelity rather than that for a sports car. It is completely absurd to suppose for one second that these people devoted themselv es to each other out of love. From the old mans point of view, this woman had become nothing more than another one of his exquisite possessions, hardly more important or significant than his precious Dodge Viper. The woman has become an object and the manufacturer would like for you to feel that ownership of this car will make anything you desire more attainable. By depicting their automobile in such a situation, the Dodge Company has made it seem as though owning their sports car is like diving into a fountain of youth. How else could this white haired, balding, old man have scored such a ripe attractive young woman? Aside from his apparent wealth, she must want him for his car. Aging has a direct correlation with decrease in both sexual attractiveness and libido. It would seem to be very appealing for an older man to be able to marry a young, sexy woman, and this advertisement claims that ownership of this automobile makes an old man more desirable. Financially endowed males are the target audience of this advertisement. ItShow MoreRelatedAn Analysis of Advertisement1539 Words   |  7 PagesNovember 2010 An Analysis of Advertisement In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongestRead MoreAdvertisements and Their Analysis1556 Words   |  7 PagesFavourite advertisements: â€Å"Cadbury Diary Milk â€Å"chocolates Objective of Advertising : †¢ Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. This could lead to generating higher business by an increase in Sales within newly formed target customer or the newly created purchase occasions, in order to encourage them to purchase diary milk and recommend to others. †¢ It’s a persuasive advertising -: itsRead MoreAdvertisement Analysis : Budweiser s Advertisement1310 Words   |  6 PagesIn Budweiser’s advertisement, â€Å"Friends are Waiting,† they try to send a message to all the drinkers out there in the world. The commercial aims its focus on people that are over 21, but it can also effect people who will be 21 in the future. It gets the watcher to think about his or her decision-making skills. It makes them think that Budweiser is a company that cares about its customers and that it’s different from those other companies who just want them to purchase their product. Budweiser usesRead MoreAdvertisement Analysis2091 Words   |  9 PagesSpalding NEVER FLATâ„ ¢ Advertisement Analyzed â€Å"Promise, large promise, is the soul of an advertisement† (Samuel). This quotation claims that a promise, as the soul, is an essential part of any advertisement – it means that a promise is always present in an ad. This has always been true even in a long time ago since it was written by the famous writer Johnson Samuel who lived in the 1700s (Lynch). Furthermore, even in those past years, it can be concluded that advertisements had already greatly influencedRead MoreAnalysis Of An Advertisement On Advertising1073 Words   |  5 PagesAnalysis of an Advertisement In people lives, they often see advertisements everywhere. 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LOREAL is written in large bold, block letters so as to familiarizeRead MoreAdvertisement Analysis Essay1129 Words   |  5 PagesAdvertisement Analysis Expenditure on UK television advertising in 2002 was  £3.7 billion. This comes as no surprise considering the overwhelming effect advertising can have on its audience. Adverts can have an effect on our subconscious by using different techniques such as offering us not just a product, but a lifestyle. They give us motivation to buy a product: Wearing this perfume will make you more attractive, eating this food will make you funnier, your children

Saturday, December 14, 2019

Computer Engineering Pdf Free Essays

Study Plan Masters of Science in Computer Engineering and Networks (Thesis Track) I. General Rules and Conditions 1. This plan conforms to the regulations of the general frame of programs of graduate studies at the University of Jordan. We will write a custom essay sample on Computer Engineering Pdf or any similar topic only for you Order Now 2. Candidates for admission in this program are holders of the Bachelor’s degree in the following specialties: a) Computer Engineering b) Electrical Engineering c) Networks Engineering d) Communications Engineering e) Electronics Engineering f) Bachelor of Mechatronics II. Special Conditions: None. III. The Study Plan: Studying (33) credit hours as follows: 1. Obligatory courses listed in Table 1; (15) Credit Hours. Course No. 0903720 0903723 0907721 0907731 0907741 Course Title Random Processes Variables and Stochastic Credit hrs. 3 3 3 3 3 Prerequisite 0903720 0907721 Analysis of Communications Networks Network Systems Design Advanced Computer Architecture Distributed Systems 2. Elective courses selected from the list shown in Table 2; (9) Credit Hours. Credit Course No. Course Title Pre-requisite hrs. 903721 0903725 0903728 0903730 0907702 0907722 0907723 0907732 0907733 0907779 Digital Communications I Wireless Communication Systems Data Communication Systems Multimedia Streaming Computer Performance Evaluation Networks and Systems Security Wireless Networks Advanced Embedded Systems Parallel Processors 3 3 3 3 3 3 3 3 3 0903720 0907721 – Special Topics in Computer Engineering and 3 Networks 3. Masters Thesis, 0907799; (9) Credit Hours. 1 Study Plan Masters of Scienc e in Computer Engineering and Networks (Non-Thesis Track) I. General Rules and Conditions 1. This plan conforms to the regulations of the general frame of programs of graduate studies at the University of Jordan. 2. Candidates for admission in this program are holders of the Bachelor’s degree in the following specialties: a) Computer Engineering b) Electrical Engineering c) Networks Engineering d) Communications Engineering e) Electronics Engineering f) Bachelor of Mechatronics II. Special Conditions: None. III. The Study Plan: Studying (33) credit hours as follows: 1. Obligatory courses listed in Table 3; (24) Credit Hours. Course No. 0903720 0903723 0903725 0907721 0907722 0907723 0907731 0907741 Course Title Random Processes Variables and Stochastic Credit hrs. 3 3 3 3 3 3 3 3 Prerequisite 0903720 0903720 0907721 0907721 Analysis of Communications Networks Wireless Communication Systems Network Systems Design Networks and Systems Security Wireless Networks Advanced Computer Architecture Distributed Systems 2. Elective courses selected from the list shown in Table 4; (9) Credit Hours. Credit Course No. Course Title Pre-requisite hrs. 903721 0903728 0903730 0907702 0907732 0907733 Digital Communications I Data Communication Systems Multimedia Streaming Computer Performance Evaluation Advanced Embedded Systems Parallel Processors 3 3 3 3 3 3 – 2 0907779 Special Topics in Computer Engineering and 3 Networks 3. The Comprehensive Exam (0907798). – 3 Masters of Science in Computer Engineering and Networks Course Descriptions 0903720 Random Variables and Stochastic Processes (3 Credit Hours) Pro bability and random variables. Distribution and density functions. Functions of random variables. Two random variables and sequences of random variables. Multidimensional random variables. Stochastic Processes. Markov chains. Spectral representation of stochastic processes. Spectral estimation. Project. Digital Communications I (3 Credit Hours) Introduction to Communication Systems. Baseband and Bandpass digital modulation techniques: Line Codes, ASK, FSK, PSK, DPSK, QAM. Performance measures: power, bandwidth, bit error rate. Carrier and symbol synchronization. Signal design for band-limited channels. Signal design for fading channels. Project. Analysis of communication Networks (3 Credit Hours) Pre-requisite: 0903720 Introduction to queuing theory and traffic engineering. Markov chains, steady-state and balance equations. Continuous and discrete arrival models. Basic queuing systems. Erlang formulas. Applications to telephony systems and aata networks, performance parameters (blocking probability, delay, throughput and reliability). Systems with vacations, priority systems, polling and reservation systems. Network simulation. Project. Wireless Communication Systems (3 Credit Hours) Review of Multiple Access Techniques: TDMA, FDMA, CDMA, OFDMA. Design of wireless communication systems: modulation, propagation, channel estimation, equalization and coding. Cellular systems (GSM/3G/4G), Synchronous and Asynchronous CDMA and code synchronization. CDMA performance and multi-user interference cancellation. Satellite communication systems. Indoor communication systems, wireless LANs and wireless protocols. Data Communication Systems (3 Credit Hours) Introduction to communication and switching networks. Asynchronous and synchronous transmission, SDH/SONET. Design and planning of telephony systems. Broadband access technologies. Internetworking and the Internet Protocol (IP), routing in IP. Quality of Service (QOS). Voice over IP (VoIP). Audio and video streaming. IP network planning. Integration of data and cellular/wireless networks. Security issues. Project. (3 Credit Hours) Information Measures. Audio Video Data Compression. Performance of Compression Techniques and Rate Distortion Function. Mathematical Introduction to Number Theory. Cyclic, BCH and CRC Codes. Convolutional and Turbo Codes. LDBC Codes. Performance of Error Correcting Codes. Packet Data Transmission and Formatting for Audio and Video Data. Multimedia Streaming 0903721 0903723 0903725 0903728 0903730 4 0907702 Computer Performance Evaluation (3 Credit Hours) Issues in Performance Evaluation and Benchmarking. Measurement Tools and techniques, Trace Driven and Execution Driven Simulation. Choice of metrics. Benchmarks. Statistical techniques for Performance Evaluation. Trace Generation and Validation, Synthetic Traces, Verification of Simulators. Design of Experiments. Analytical Modeling of Processors, Statistical modeling, Hybrid Techniques. Application of queuing theory, Markov models and probabilistic models for computer system evaluation. Workload Characterization. Network Systems Design (3 Credit Hours) This course gives a broad view of the current state of computer networking research. Topics include: Internet architecture; Internet routing: the Border Gateway Protocol (BGP), routing characterization, routing security, Internet AS relationships, traffic engineering, end host congestion control; quality-of-service, network security: intrusion detection systems, worms, and honeypots; mobile and wireless networking; peer to peer and overlay networking; content distribution networks; sensor networks; critical network infrastructure services: Domain Name Server (DNS), mail servers, etc. network measurement: distance estimation, bandwidth measurement, trouble shooting tools; network management. Networks and Systems Security (3 Credit Hours) Pre-requisite: 0903720 Review of Computer Networks. Number Theory and Field Arithmetic. Sources of Network Threats. Data Encryption: Cryptography and Ciphering. Risk Management. Key Management. Protocols and Alg orithms of Security Systems. Email and Web Security and Firewalls. Performance Evaluation of Security Systems. Wireless Networks (3 Credit Hours) Pre-requisite: 0907721 Introduction to wireless networks: physical layer, MAC and IEEE 802. 11, HIPERLAN, Bluetooth, channel assignment and channel hopping, power control and rate control, multi-radio, network layer, mobile IP, and naming, routing in mobile networks, transport protocol in wireless networks; types of wireless networks: wireless mesh networks, sensor networks, cellular networks, delay tolerant networks, RFID and WiMax; wireless network management and security: localization, network usage studies, network diagnosis, network security. Advanced Computer Architecture (3 Credit Hours) Subjects in scientific methodologies, review of computer design principles, processor design, RISC processors, pipelining, and memory hierarchy. Instruction level parallelism (ILP), dynamic scheduling, multiple issue, speculative execution, and branch prediction. Limits on ILP and software approaches to exploit more ILP. VLIW and EPIC approaches. Thread-level parallelism, multiprocessors, chip multiprocessors, and multi-threading. Cache coherence and memory consistency. Advanced memory hierarchy design, cache and memory optimizations, and memory technologies. Advanced topics in storage systems. Designing and 5 0907721 0907722 0907723 0907731 evaluating I/O systems. 0907732 Advanced Embedded Systems (3 Credit Hours) System specifications. Requirements and models of computation including State Charts, SDL, Petri nets, Message Sequence Charts, UML. Process networks, Java, VHDL. SystemC, Verilog and System Verilog, and SpecC. Embedded system hardware, I/O, communications, processing units, memories. Embedded operating systems, middleware, and scheduling. Prediction of execution times. Scheduling in real-time systems. Embedded operating systems. Implementing embedded systems: hardware/software codesign. Task-level concurrency management. High-level optimizations. Hardware/software partitioning. Compilers for embedded systems. Voltage scaling and power management. Actual design flows and tools. Validation. Simulation. Rapid prototyping and emulation. Test. Fault simulation. Fault injection. Risk and dependability analysis. Formal verification. Parallel Processors (3 Credit Hours) In-depth study of the design, engineering, and evaluation of modern parallel computers. Fundamental design: naming, synchronization, latency, and bandwidth. Architectural evolution and technological driving forces. Parallel programming models, communication primitives, programming and compilation techniques, multiprogramming workloads and methodology for quantitative evaluation. Latency avoidance through replication in small-scale and large-scale shared memory designs; cache-coherency, protocols, directories, and memory consistency models. Message passing: protocols, storage management, and deadlock. Efficient network interface, protection, events, active messages, and coprocessors in largescale designs. Latency tolerance through prefetching, multithreading, dynamic instruction scheduling, and software techniques. Network design: topology, packaging, k-ary n-cubes, performance under contention. Synchronization: global operations, mutual exclusion, and events. Alternative architectures: dataflow, SIMD, systolic arrays. Distributed Systems (3 Credit Hours) Pre-requisite: 0907721 Introduction to Distributed Systems. Distributed Operating Systems. Processes and Inter-process Communication (IPC). Distributed File Systems. Remote Procedure Calls (RPC). Security Models. Distributed Architectures and Technologies. Middleware. Object Based Distributed Systems. Messaging and Message Oriented Systems. Agent-Based Systems. Distributed Application Project. Special Topics in Computer Eng. and Networks (3 Credit Hours) 0907733 0907741 0907779 Topics of special interest in current computer engineering and networks issues. The course description is specified by the department at every course offering. 6 How to cite Computer Engineering Pdf, Papers

Friday, December 6, 2019

JP Morgan Chase Financial Analysis Report - Click to Get Solution

Question: Discuss aboutt he Financial Analysis of JP Morgan Chase and Co. Answer: Introduction: JP Morgan Chase Company is the holding company and it operates under the Chase and Morgan brands and is one of the leading financial institution institutions in the world. It is one of the oldest institutions, which dates back to 1799. It is the largest bank in the United States, is worlds sixth bank in terms of value of net assets, and has net assets of worth $ 2.4 trillion The Company made a record in terms of net income of $ 24.4 million on revenue of $ 96.9 million (JPMorgan Chase Co 2016). The company has employees of over 235000 and has millions of customers ranging from small businesses to the leading corporate clients and to the government. The company has been capable of building the irreplaceable client franchise over the long term. The satisfaction of the customer and their loyalty toward this investment banking company is highest in the industry. There was a steep rise in the customer satisfaction since 2010. The company has made a remarkable amount of investment in sys tem of Anti money laundering. The company has delivered a record result for the last few years. The strengthened leadership position and the maintained franchise helped in gaining the market share. The company continued to deliver the value to the shareholder and the book value of the share is on the ever rise since 2004, though some uncertainty and regulatory and legal cost has led to lower price earning lower than that of competitors. The company is continuing to build the business by investing in technology, product and infrastructure and by increasing the branches all over the world. The company is capable of managing the risks so that it is able to survive in any scenario through management of the risks and techniques of testing the stress. The company intends to become a long-term investor (Burnell 2013). Discussion: Impact of strategic decisions made by the senior management on the financial health of the company The senior management of the JP Morgan Chase Co has been optimistic about the growth of the company and the strategic decisions made by them have a potential for growth. When the competitors are cutting down the investment in sales, investment banks and trading, but the JP Morgan is investing in the same and this is because as on the global level the need for trading is increasing. Despite the higher cost, the company is making fair profits. As the clients now a days needs the services in a broader way in all the class of assets and it has the scale of the profits. The company is making investment in sales, trading is in technology, this would help in accessing the trade in a safer, faster and cheaper way, and it is able to adjust to the updated regulations. Also investing in such thing would help to educate the people about the economy, company, securities, this would in turn make it easier for the corporate to sell off their securities, and this would make them explore, invest and grow (Cheng et al. 2013). The decision of making continuous investment in E trading has made the company to be the first one in delivering the FX trading Investment in FX business has enable them to process the trade of an average of nearly 500000 each day and this has propelled them to emerge as the leader in the market. The market share of the cash equity has gone straight up from 70% to 97% in the span of two years. The senior management also introduced a strategic over the counter derivatives. Processing the trade through this particular platform has led to the 50% reduction in the cost per trade in the time span of four years and the volume of the portfolio has increased by 30%. Derivate notional worth $ 2.2 trillion is settled on a daily basis through this platform. This has led to a greater efficiency in operations, which act as a driver to lower the costs and ultimately the cash outflow, and this creates happy customers. JP Morgan Chase Co is continuing its business of mortgage and it is because of the brand, which thinks that it is capable of building the quality and mortgage business that are not volatile and it helps in building the long-term relationship with the customers seeking mortgage. The strategizing the product set to 13 from 37 and dramatic reductions of originations of federal housing administration and this particular strategy has helped to foreclosure inventory by more than 80% (Lee et al. 2015). The exclusion of the company form the business of foreclosure has reduced the cost and difficulties. The scenario of stronger local currencies and weak demand from external would create a drag on the growth rate and so in the major markets, the company remained relatively less overweight and this was for Japan. On the other hand, the company underweight to UK equities tends to have unusual foreign exposure. Though it cannot be completely said that the US economy would be credible and would prosper and it is not affected by the world but the growth would stay strong. This strategy of management has been able to make the financial statements favorable as most of the strategies have led to cost reduction and increased investment and growth. Also the strategy of the company in lending against the good form of collateral and they did 10 billion type of this lending and they could easily manage the risks (Tien et al. 2013). Evaluating the financial performance of the company using different techniques The financial performance of the company is evaluated with various tools and application of technique. Here, the analyzing of the data is to be done using the ratio analysis and vertical analysis. Various ratios provide a deep insight to the outsiders regarding the financial performance. The comparison is made to one of the competitors and here the company to be compared is Wells Fargo Co and it is one of the competitors of JP Morgan. Various ratios are used in analyzing the financial performance: Return on assets is obtained by dividing the net income of the company by the value of assets. The return on asset ratio for JP Morgan for the three consecutive years continues to rise and it was 1.039 in the year 2015 as compared to .845 and .74 in the year 2014 and 2013. The ratio increased and this shows that the company has been efficient in utilizing its asset to generate earning. The ratios for Wells are quite high when compared to JP Morgan, though the ratio has decreased over the years from 1.43 in the year 2013 to 1.28 in the year 2015 (JP Morgan Chase Co, 2015). It is not good signal, as the company is not efficiently utilizing its current assets. However, the ratio is high in comparison to JP Morgan (JPMorgan Chase Co 2016). Graph 1:Return on assets ratio (Source: Created by Author) The ratio is increasing for both the companies but the ratio for JP Morgan is quite less than Wells and Fargo for the consecutive three years. Return on equity shows to the investors of the company that whether their investment is managed efficiently managed by the company and how their funds is utilized and how much return it has been able to generate for the shareholders. This ratio is calculated by using the following formula: ROE= Net income/ Shareholders equity The return on equity for JP Morgan is increasing over the years and it has increased to .094 in the year 2015 from .0846 in the year 2013. The ratio for Wells has decreased in the year 2015 but was more or less stable in the previous years. It is .118 in the year 2015 compared to.125 in the year 2014 and .128 in the year 2013 (JPMorgan Chase Co 2016). Graph 2: return on equity ratio Source :( created by author) But when the return is compared between the companies, Wels is able to provide higher return to their investors than JP Morgan. Current ratio helps in measuring whether the company is able to meet the short term or long-term obligations with the help of using its current assets. Current ratio is obtained using the formula: CR= current assets/ current liabilities The current ratio of JP Morgan for the year 2015 and 2014 is 2.029 and 2.475 respectively and it is 1.829 in the year 2013. However, the ratio has decreased in the current year but still it is more than 1, so it is regarded as appropriate and the business does not have any long standing dues. On the other hand for the Wells , the ratio for the year 2015 stands at 1.69 and it is 1.85 for the year 2014 and 1.9424 for the year 2013. The current ratio is falling over the years and it is desirable and is in the range. It indicates that the company is efficient in using the current assets. Graph 3: current ratio Source: created by author When it is compared to JP Morgan, the ratio is at better position for Wells and JP Morgan has higher ratio, which indicates that the company liquidity is safe, but it might have problem of long-term inventory. Efficiency ratios show how much the bank is paying on the operating expenses and shows how efficient bank is turning its resources into revenue. The lower the ratio the better it is for bank. If the ratio is high it would indicate that the revenue is decreasing or cost is increasing. It is obtained by using the following formula: Efficiency ratio = Expenses/ revenue The efficiency ratio of JP Morgan for the year 2015 is .6308 as compared to .6422 in the year 2014 and it is .729 in the year 2013. It can be seen that the efficiency ratio has gone down for JP Morgan. The ratio has decreased over the year and it is a good sign. The same ratios for Wells Fargo Co for the year 2015 and 2014 is .580 and .5813 respectively and it is .5829 for the year 2013, so it can be seen that the ratio for Wells is stable for the three consecutive year. However, when the ratios are compared with the JP Morgan, the ratio is quite low. So it is said that the efficiency of the Wells and Fargo Co is better than that of JP Morgan (DeAngelo and Stulz 2015). Efficiency ratio has been falling for JP Morgan but it is stable for Wells and Cargo, however the ratio is lower than JP Morgan. Graph 4: efficiency ratio Source: (created by author) The financial health of a bank is measured by using the capital ratio. It shows the riskiness of a bank and depicts the vulnerability of the bank balance sheet when it is exposed to unexpected bad loans. Here we need to calculate the tier 1 capital ratio. The component of capital ratio includes equity capital and disclosed reserves (Tran 2013). In addition, risk weighted asset is also needs to be calculated. The formula for calculating capital ratio is given by Capital ratio= tier 1 capital/ Total risk weighted assets The capital ratio has increased from the year 2013. The ratio stands at .000171 in the year 2015 as compared to .00015 in the year 2013 and .00014 in the year 2014. The companies, which does not have adequate capital ratio, are exempted from paying dividends and any management fees. The capital ratio for Wells has increased in the year 2015 as compared to 2013. The ratio stands at 7.27 in year 2013 and it again fell to 5.87 in the year 2014 and then has risen to 8.5 in the year 2015. So it can be said that both the companies are well capitalized and if there is any insolvent, then it shows how well the company can stand financial distress (Olalekan and Adeyinka 2013). Other technique used is the vertical analysis of both the companies and then comparing it with each other. The total revenue for JP Morgan was $93543 million in the year 2015 and it was $95112 million in the year 2014. The revenue was $97637 million in the year 2013. Total revenue has decreased over the year for this company. The total revenue for Wels and Fargo was $ 86057 million in the year 2015 as compared to $ 84347 million in the year 2014. Here, it can be seen that though the revenue for Wells and Fargo has increased over the years but the revenue for JP Morgan is quite higher than that of Wells and Fargo. The total annualized return for the shareholder for Wells and Fargo is higher than that of JP Morgan. The 5 year annualized return for JP Morgan is 12.1% and it 14.7% for Wells and Fargo. The 10 year annualized, return stands at 8.5% for Wells and Fargo as compared to 7.9% for JP Morgan (Jpmorganchase.com 2016). The Wells and Fargo has been ranked number one in when it comes to giving return to the shareholders and JP Morgan has been ranked at number 2 ( Wells and Fargo Co 2015). Wells and Fargo has generated $ 22.9 billion of net income in the year and the earning per share stands at $ 4.12. The net income for JP is $ 24442 million in the year. Therefore, the net income generation for the JP Morgan is higher than Wells and Fargo. The equity capital for Wells and Fargo has increased up to $ 193.9 million in the year 2015 as compared to the previous year when the equity capital is $ 8.6 billion and the pre provision profit of $ 36.1 billion in the year 2015 and it is $ 34529 million in the same year for JP Morgan. JP Morgan has an equity capital of $247.6 billion in the year 2015. The tier 1 equity ratio was 10.44$ for Wells Fargo as compared to JP Morgan where the ratio stands at 10.1%. Cash Flow analysis comparison Cash flows from the operating activities The operating cash flow activities of JP Morgan chase co. in the year 2015 was seen as a result of the decrease in the trading assets mainly due to the client driven market-making activities. This resulted in lower levels of debt and equity securities. More amount of cash flow activity was recorded due to decreased amount of client receivables and increased amount net proceeds due to loan sales activities. The polynomial trend line shows the decreasing trend of the cash flows from the operating activities. Although the cash flows went up from $ 36,593 to $ 73466, this shows the possibility of increasing cash flow in future (Jpmorganchase.com. 2016). The a major part of the cash flows from the operating activities of Wells and Fargo resulted due to sale proceeds on mortgages originated as a result of sale. Wells and Fargo also reported net income before non-controlling interest of $ 23276. The net change in the trading assets also contributes to the cash flows from the operating activities. The polynomial trend line shows the decreasing trend of the cash flows from the operating activities, the clear difference is seen in a linear decreasing trend over the years. This shows that the company needs to significantly its cash flow from the operating activities (Wells and Fargo Co 2015). Cash flows from the operating activities 2013 2014 2015 JP Morgan chase co. $ 107,953 $ 36,593 $ 73,466 Wells and Fargo $ 57,641 $ 17,529 $ 14,772 Cash flows from the investing activities The cash flows from the investing activities for JP Morgan chase co. is seen to be highest in the financial year of 2015. This was a net result due to the lower deposits with the bank for reducing the wholesale non-operating deposits. This positive increase was also due to the net proceeds from the pay downs, sale and purchase of the investment securities and maturities. The partial offsetting of the net inflows was shifted from the investment securities to amounts incurred due to the consumers wholesale loans. The polynomial trend line shows rrhe increasing pattern of the cash flows from the investing activities over the years (Jpmorganchase.com. 2016). The significant amount of the cash flows from the investing activities in case of Wells and Fargo is seen due to the purchases and the credit from the banking subsidiaries and the net principle collected from it. The polynomial trend line clearly suggests the degrading investing decisions made by the company from the year 2013 to 2015 (Wells and Fargo Co 2015). Cash flows from the investing activities 2013 2014 2015 JP Morgan chase co. $ (150,501) $ (165,636) $ 106,980 Wells and Fargo $ (153,492) $ (128,380) $ (107,235) Cash flows from the financing activities The decrease in the cash flows from the financing activities for JP Morgan chase co. in the year 2015 was a result of the deposits of the customers, long-term borrowings, preferred and the common stocks of the company. The cash outflows were also a result of the decreasing level of the commercial paper for the purpose of the discontinuation of the cash management. The cash provided by the several types of the financing activities in the year 2013 and 2014 was a result of the higher consumer deposits and wholesale deposits. The polynomial trend line shows the fluctuating cash flows of JP Morgan chase co. over the years (Jpmorganchase.com. 2016).. The cash flows from the financing activities was seen as a result of Wells and Fargo from the deposits. The deposits were further observed to decrease from $ 89133 in the year 2014 to $ 54867 in the year 2015. The increase in the short-term borrowings contributes to the growth of the cash flows from the financing activities. This was particularly observed to be highn in the year 2015. The polynomial trend line shows the constant net cash flows of Wells and Fargo over the years .(Wells and Fargo Co 2015). Cash flows from the financing activities 2013 2014 2015 JP Morgan chase co. $ 28,324 $ 118,228 $ (187,511) Wells and Fargo $ 93,910 $ 110,503 $ 92,003 Recommendation: From the above analysis conducted, it can be shown that the JP Morgan does not stand at a better position when compared to its competitors in terms of all the parameters considered here though the net income generated by JP Morgan is higher than that of Wells and Fargo. It can be seen that the capital ratio for both the companies is well above the requirement of Basel III but the point is not regarding the meeting of higher capital ratio. The return on equity for JP Morgan is lower than its competitor. The high requirement of the capital is creating a down pressure on the equity and this would limit the ability of the company in generating adequate to the shareholders. Therefore, the company needs to boost the rerun on equity by lowering down its requirement of capital. JP Morgan needs to implement some shareholder friendly tools into their business. The company needs to keep an eye on emerging competitors. The company has the opportunities to deliver good value to the shareholders a nd generate a growth rate, which would be long-term say if the five-year term is considered. The company also needs to efficiently utilize its assets so that the return is higher in the coming years. In order to improve the financial performance, the company should also be able to manage the receivables, which would help in improving the working capital and enhancing the productivity with the limited resources. Therefore, the company has concern of capital and the return, which it is offering to the shareholders. This would be possible if the company would lower down the requirement of the capital. The company needs to make optimum use of capital and other resources available. In addition, it needs to implement some of the methods of cost efficiencies so that the control costs are reduced. The equity securities should be invested for the capital appreciation to provide the long-term investment growth for the investors. The plan of asset allocation also needs to be reviewed. The comp any can effectively use the option of giving the dividend in equal parts and buyback of shares for the capital, which have been returned to the shareholders in the coming years. Conclusion: After conducting the analysis of the financial performance of both the companies, it can be concluded that when it comes to providing a good return to the shareholders, JP Morgan stands far behind the Wells and Fargo. The reason behind this was higher requirement of capital, lower interest rates and increasing cost of control. JP Morgan is still able to generate profits in the event of worse scenario and its profits are higher than its mentioned competitors are. The payout ratio is lower for JP Morgan. This leads to the anticipation that the future earnings per share growth would be least in line with the growth of dividend. The adoption of share repurchase program by the company would be apt as the valuation of the company is comparatively lower. The share repurchase program would fuel some growth in the per share if it is used in larger amounts and at lower price. Using this overall business would grow in the range of 4%-5% and would be able to generate earnings per share growth ra te of 6% annually. The company can use its additional profits for creating growth. The financial strength of the company would increase if it makes use of leftover funds. By going through the recommendation, it is concluded that the company has ample of opportunities to improve its financial performance when compared to its competitors. The return offered to the shareholders would also increase if the company properly or say efficiently utilizes the available resources. The company has outperformed its competitors in several other parameters such as profits, which can be used for enhancing its performance. The company does not have any retained earnings and one of the reasons behind the lower capital ratio as compared to its competitor is retained earnings. The company needs to retain the earning. Therefore, JP Morgan may outperform its competitor if the capital lower its requirement of capital and makes an optimum utilization of the available resources. In addition, the other thing s to be consider for growth is the advancement in the system of Information technology, which would be able to enhance the development opportunities of the company. Reference: Burnell, S.H., 2013. in good company.Agenda. Cheng, I.H., Raina, S. and Xiong, W., 2013.Wall Street and the housing bubble(No. w18904). 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